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New Marketing campaign Encourages Kids to Attain for the Stars – Parabolic Arc


Artist’s rendering of Glasgow Prestwick Spaceport (Credit score: South Ayreshire Council)

SOUTH AYRSHIRE, Scotland (Prestwick Spaceport PR) — A brand new marketing campaign which goals to teach hundreds of younger individuals throughout Ayrshire and past about careers within the UK’s rising house sector is to be launched by Prestwick Spaceport and affiliated aerospace companies.

Working all through 2022, ‘A New Hope’ marketing campaign, linked to South Ayrshire Council’s ‘Skypath’ initiative, will embrace an academic outreach video for college kids and academics that includes native heroes from Ayrshire and throughout Scotland. The marketing campaign will goal highschool kids initially, whereas a contest to design a ‘Mission Patch’ to mark the inaugural
launch of small satellites from Prestwick can be centered on major colleges. The initiative seeks to interrupt down perceived obstacles to accessing house careers and encourage younger individuals to comply with their goals. It’ll spotlight the rising want for future generations to contemplate a profession in house to cut back expertise gaps that would hinder development of the sector, an {industry} that’s amongst the quickest rising within the UK and supplies a number of advantages to the financial system, atmosphere and wider society.

The marketing campaign will showcase recommendation from well-known Scots who’ve aimed excessive and succeeded in numerous inspirational profession paths, together with a choice of younger individuals already working in aerospace, alerting them to rising house alternatives proper on their doorstep. Key messages will concentrate on encouraging younger individuals to achieve for the celebrities and embrace data on the array of employment alternatives throughout the house sector. These embrace each technical and non-technical jobs, which means logistics personnel, artistic designers, architects, attorneys and advertising and marketing professionals can be as ‘in demand’ because the scientists and engineers.

The spaceport, which is being developed alongside Scotland’s largest aerospace cluster, goals to change into Europe’s premier house hub and has already secured multi-million-pound funding by way of the Ayrshire Development Deal. It’s anticipated that the tutorial outreach marketing campaign will play an vital function in showcasing rising house exercise at Prestwick, in addition to a mess of provide chain alternatives past launch, creating 4,000 new jobs.

Mick O’Connor, Programme Director of Prestwick Spaceport said, “We need to encourage younger individuals to comply with their goals, no matter they could be. We’ve requested native heroes who’ve achieved success in several fields to assist us by telling their very own story explaining how they achieved their targets to assist younger individuals realise that with the precise need, perception and dedication they will obtain their very own goals.

“Many people on the spaceport workforce by no means imagined working in house, so we’re enthusiastic about making the youth of Ayrshire conscious of the probabilities. On the similar time, we need to spotlight different routes to a profession in house, notably round utilizing house know-how to fight local weather change, forestall unlawful fishing, predict the unfold of forest fires or monitor soil moisture ranges to cease landslides, to call just a few.”

In addition to Prestwick’s efforts to encourage younger individuals domestically, the spaceport workforce just lately
labored alongside industry-led group Area Scotland and companions AstroAgency to ship a
research monitoring numerous academic outreach actions occurring all through Scotland and
the UK. The report, carried out as a part of a UK Area Company funded Regional Area
Growth mission, centered on STEAM (science, know-how, engineering, arts and
arithmetic), exploring the vary of initiatives being carried out by house corporations and
offering suggestions on methods to attract actions collectively as a way to have a higher
Matt Archer, Director of Business Spaceflight on the UK Area Company, stated: “Launch is
already creating extremely expert jobs in communities throughout the UK and creating the long run
expertise pipeline is significant to make sure its ongoing success. Scotland is residence to round one fifth of
all house jobs within the UK, and this marketing campaign from Prestwick Spaceport is a good instance of
the kinds of initiatives we have to assist encourage the subsequent era to achieve for the celebrities and
think about careers within the UK’s thriving house sector.”
‘A New Hope’ marketing campaign is supported by the £251.5m Ayrshire Development Deal funding, a
partnership between North, East and South Ayrshire Councils, along with Scottish and UK
Governments. A portion of that funding is allotted to aerospace improvement throughout the
area, together with the construct of a spaceport, and locations significance on the long run expertise pipeline
inside Ayrshire. Prestwick Spaceport will associate on the marketing campaign with Skypath, an present
initiative from South Ayrshire Council’s Financial system and Regeneration service that goals to
encourage individuals to contemplate a profession in aerospace.
Dr. Philippa Whitford, MP for Central Ayrshire and member of the UK Parliamentary Area
Committee, commented “Having change into a advisor surgeon, regardless of being advised that I
couldn’t do surgical procedure as a result of I used to be a girl, I’m all the time eager to encourage ALL younger
individuals to disregard the naysayers and go for careers in no matter pursuits them.
“To develop to its full potential, the Scottish Aero-Area sector wants to draw the brightest
and finest, so it’s important we aren’t ignoring the skills of half of our younger individuals however
encouraging extra ladies to review STEM topics and think about careers in science and
Prestwick is already residence to main aerospace {industry} gamers resembling BAE Techniques, GE
Caledonian, Spirit AeroSystems, Woodward and Collins Aerospace. The Ayrshire Development
Deal will assist place Prestwick as a European chief within the spaceflight and house
know-how area.

For extra data on Prestwick Aerospace go to:

For extra data on Skypath go to:

For extra data on the Ayrshire Development Deal go to:




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